Gemcell was established in 1991 by six independent NSW electrical wholesalers who decided to form a buying group to allow them to compete with the large multinational electrical wholesalers. From these humble origins, Gemcell has increased in size to be Australia’s largest independent electrical wholesaler with 32 member companies and a growing network of over 250 branches across the country.
In 2010 Gemcell became a member of IMELCO, an international electrical wholesale group based in Europe, improving our ability to compete in an increasingly global market.
Gemcell gained AUSBUY membership in 2012, being an Australian owned business allows Gemcell Australia to keep profits in Australia and support local jobs and the economy.
In July of 2013 Gemcell Australia changed its name to Gemcell Electrical Group to reflect the operations of the group more clearly.